Saturday AM Update: Quick update here: New Line’s Black Adam submitted a third Friday of $4.7M on its way to $17M stateside, -38% from last weekend. While some detractors have quipped to me about the huge cost for this movie at $200 million before P&A, that only applies to Black Adam is better than the third weekend’s hit of 2019 Hobbs and Shaw, both percentage and dollar wise (-44%, $14.1M). The total running cue for the Dwayne Johnson movie by Sunday will be $136 million.
This movie is the biggest thing in the market right now, driving concession sales for exhibition, so there is nothing to complain about.
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Crunchyroll’s One piece of film red has a better outlook in second place with $10.3M. The Toei Animation co-production won the day with $4.8 million, which includes $1.7 million in previews. The film is available as both subtitled in Japanese or dubbed in English. Fans showed up, period, and gave the movie an A CinemaScore. Audience exits on Comscore/Screen Engine PostTrak were 88% positive, 76% guys, 75% between 18-34. Diversity demos were 23% Caucasian, an excellent 37% Latino and Hispanic, 18% Black, and 22% Asian/other. Those who bought tickets wanted to see it in Imax or on PLF, those formats that drive nearly 40% of weekend ticket sales.
We will have more updates for you later.
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Friday afternoon: It’s not anime that will have the upper hand at the weekend box office, but the People’s Champion. Dwayne Johnson’s New Line DC Movie Black Adam is looking to bring in a third Friday of $3.7M-$4.3M for what looks to be a $14M-$16M third weekend at 3,985 theaters, -45% for a running total by Sunday of $135 million on the high end. If the higher end of the projection holds, Black Adam will walk about 1% ahead of Johnson’s Fast & Furious spinoff Hobbs and Shaw through its third weekend.
While Crunchyroll’s anime title One piece of film red looks to win Friday, including $1.7M previews, with $4.6M, industry estimates predict the movie will only $8.8M-$10M opening at 2,415, which is at the bottom of the Sony-owned distribution label; their rate is usually $18M-$21M+.
Universal’s Julia Roberts-George Clooney older skewed romcom Ticket to Paradise at 4,066 theaters sees a third Friday of $2.2M, -31%, a third weekend of $7 million-29%, and running total of $45.4 million.
The of Paramount Smile keeps grinning with a sixth weekend at 3,046 theaters of $3.16 million, -42% and a total of $98.2 million. Friday looks like $950K.
Lionsgate’s second weekend of horror pic Prey to the devil at 2,980 looks set to post a second Friday north of $800K, -71% for an estimated second session of $2.6 million-64% for a running cue by Sunday of $12.3M.
Friday AM: As theater tries to find its footing from the pandemic, thank goodness for Crunchyroll anime films to fill the gaps with wide releases on the calendar and spur popcorn sales for movie theaters. The label owned by Sony One piece of film redbased on the best-selling manga title and in partnership with Toei Animation, made an estimate $1.6M-$1.8M Thursday off showtimes that started at 5:00 p.m. The movie was also booked at Imax and PLF theatres. Industry projections see the movie potentially upsetting New Line/DC’s third weekend Black Adam with a $14M-$16M opening at 2,415 theaters.
RELATED: ‘Dragon Ball Super: Super Hero’ Opens to $20M+: How Crunchyroll Got a No. 1 hit the box office in a non-traditional way
Those previews are slightly lower than recent Crunchyroll films ie Dragon Ball Super: Super Hero did $4M before posting a 3-day of $21.1M in August, while Jujutsu Kaisen 0 posted a $2.88 million preview in March for an $18 million weekend that finished No. 2 behind Warner Bros.’ third session of The Batman ($36.7 million)
The latest installment of this global franchise is already the highest-grossing yet, having taken in more than $132 million at the box office, with Japan accounting for $120 million of that figure.
The series centers on the epic quest for One Piece, the legendary treasure of the former king of the pirates, Gol D. Roger. In the latest movie, beloved singer Uta, whose voice has been described as otherworldly, is known for hiding her identity when performing. Now, for the first time ever, she will reveal herself to the world at a live concert.
RELATED: Crunchyroll raises anime streaming rate but keeps subscription prices unchanged
One piece creator Eiichiro Oda serves as the executive producer of One piece of film redwhich is directed by Goro Taniguchi (One piece defeats Him! The Pirate Ganzack!), and written by Tsutomu Kuroiwa (One Piece Film: Gold).
The franchise spans theater, home video, video games and a growing catalog of licensed merchandise.
In the meantime, here are the top 5 films from Thursday night:
1.) Black Adam (NL) 4,402 theaters, Thu $1.635M (-5% from Wed), Wk $35.4M, Total $118.8M/Wk 2
2.) Ticket to Paradise (Uni) 3,692 theaters, Thu $1.02 (0% from Wed), Wk $14.5M, Total $38.2M/Wk 2
3.) Prey to the devil (LG) 2,980 theaters, Thu $440K (+1% for Wed), Wk $9.8M/Wk 1
4.) Smile (Par) 3,221 theaters, Thu $400K (+3% from Wed), Wk $7.7M/Total $95.1M/Wk 5
5.) Godzilla Vs Megagod (Fathom) 727 theaters, $335K/opening day