Improving Fulfillment Efficiencies and Testing/Deploying AI Decision Capabilities Tops Grocers Digital Priorities for 2023

Incisiv and Wynshop’s Grocery Doppio industry research platform presents new data insights on the state of digital grocery shopping in its October Performance Scorecard.

NEW YORK a MIAMI, November 18, 2022 /PRNewswire/ — Incisiv, is a forward-thinking agency that helps marketers and brands navigate digital challenges, and Wynshopthe leading provider of digital commerce and fulfillment solutions for local retailers, today released findings from their October, 2022 Digital Marketing Scorecard, which includes retailers’ views on year 2023.

With the end of the year approaching, Grocery Doppio asked retailers additional questions this month about their plans for digital growth in 2023. Here are some of the results:

  • Spending money on digital needs up by 2.3% although all technology budgets will decrease by 1% next year.

  • The three most popular investments good performance (77%)followed later the size of the basket is the ball (67%) a accuracy/comprehensibility of group ledger data (55%).

  • AI decision making capabilities (18%) The new technology that marketers plan to test and use mostly in 2023, then robots for fulfillment (15%).

These and other data visualizations are now available for download Double shopis a free, independent source of insights and data designed to help marketers jump, accelerate and sustain digital growth.

Doppio Marketer “Digital Marketing Rewards Card” for October, 2022

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The light What are Digital Store Rewards Cards? One of the many resources on the Grocery Doppio website. The reports were created based on data analysis of 1.5 million customer orders and survey results from more than 18,000 customers and 1,800 US retailer owners.

Other key findings from the October 2022 The Performance Scorecard includes:

  • Digital’s share of the food market went backwards
    —After a decline in September, virtual sales rose 11.8 billion dollars in October
    —A 12.4% jump from September
    —Digital’s share of the entire grocery market was 14.9% in October, the highest share of the entire grocery market that has been digitally controlled since January, 2022, reaching 15.2%

  • The digital package grew in size in October
    —Digital packages are larger in October than in September
    —Package volume increased, 4.5% higher than in September; This adds up to a 10.2% increase in Q3 2022 compared to Q3, 2021
    —In the $79.9 in October, digital package sizes continue to decline, showing modest growth $49.7 in October

  • The share of grocery sales continues to increase
    —Pick-up sales are up $6.3 billion in October, an increase of $0.8 billion on September
    —That growth extended pickup over delivery as a fulfillment method, giving it a 53.7% share of all virtual sales orders, compared to just 46.3% for delivery.

  • Sales of third-party suppliers have also declined
    —Virtual sales through third-party providers grew steadily $0.1 billion from September to October
    —This led to a decrease in the share of digital third parties of almost 2%, from 22.7% in September to 20.9% in October
    —Third-market shares have lost nearly 7% since Grocery Doppio began tracking Q2, 2022

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“Fulfillment efficiency will be a priority for retail leaders in 2023,” said Gaurav Pant, Chief Insights Officer of Incisiv and Grocery Doppio. “The ability to accurately display available inventory and get orders quickly and efficiently into the hands of customers will be a key competitive advantage in the coming year.”

“The data clearly shows the shift in marketers’ strategies since the beginning of the pandemic,” it said. Charlie Kaplan, Chief Strategy Officer of Wynshop. “It’s not just the biggest players that are going digital. Local and regional retailers have stepped up their game to compete directly with third-party providers, and now they have more customers buy food to buy it right.”

Each month, Grocery Doppio compiles grocery items, grocery research, fact-based findings, compelling insights, and in-depth performance indicators that point to improvement opportunities for retailers. . The site is specifically designed to help retailer owners and operators optimize their digital and in-store channels and accelerate efficient growth.

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To download the “Doppio Digital Voucher Card: October, 2022,” click here.
For a look back at the Grocery Doppio Scorecard for Q3, 2022, click hereand for H1, 2022 click here.

To learn more about Grocery Doppio visit

For Incisiv

Incisiv is a next-generation intelligence agency that helps marketers and brands navigate digital disruption in their industry. Incisiv offers the managers of the consumer industry responsible for digital transformation a reliable platform to share and learn in a non-competitive environment, with the necessary tools to improve digitally.

About Wynshop

Wynshop is an incredible group of digital innovators who are passionate about doing what they do best—helping retailers and other local retailers grow successful online businesses. Its easy-to-use digital marketing platform enables in-house collection, reduces fulfillment costs, and empowers marketers to manage every aspect of their customers’ digital marketing experience. This results in more customer visits and strengthens customer loyalty. Learn more from

Laurel Getz (for Wynshop)
[email protected]

Karina seeds (for Incisiv)
[email protected]



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