Infobip GM for North America Interviewed on NBC’s TODAY Show

SEATTLE–(BUSINESS WIRE)–Today Infobip General Manager for North America, Helene Donahue made an appearance on NBC’s TODAY Show with the man who sent the world’s first SMS message, Neil Papworth. As part of the global omnichannel company’s celebration of the “30th Anniversary of the SMS”, they discussed how technology has changed in the three decades since the first message was sent – a simple “Merry Christmas” – and what the future holds for communication. . The event was recorded and will be broadcast online today, 30 years after that pioneering SMS was sent on December 3, 1992. Viewers can view the recording HERE.

“SMS is a messaging medium that has revolutionized how we communicate, and with Infobip reaching over 70% of mobile phones worldwide, we feel uniquely qualified to help achieve this milestone,” said Donahue. “Companies are increasingly using SMS to interact with customers to ask for feedback, send package delivery notifications, perform security authorizations, confirm appointments and more. Infobip facilitates most of these exchanges with other messaging services, such as WhatsApp and Telegram. In fact, we have more than 1.5 million business to consumer messages went out on our network on Black Friday alone!”

Citing findings from Infobip’s “30th Anniversary of the SMS” survey, Donahue shared surprising statistics about how, where and when Americans communicate with each other. Some key takeaways from the survey of 1000 Americans include:

  • More than a third of respondents (36.9%) admitted to texting during work meetings, with millennials being the biggest offenders (47.3%).

  • Almost half of millennials (45%) have texted while drunk and sent a text message that they regretted.

  • A significant part of millennials (36%) and Gen Zers (30.8%) have texted in a wedding.

  • A surprising number of millennials (26.8%) reported texting at a funeral.

  • Almost half of Gen Zers (45%) have been wasted on texts.

  • More than a quarter (26%) of millennials have received a marriage proposal via text.

Tune into the TODAY Show segment to learn more about the historic moment the first text message was sent, how it has changed the way we communicate with each other and how Infobip will continue to change communication in the future.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences at all stages of the customer journey. Accessible through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexities of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 70+ offices worldwide. It offers natively built technology with the capacity to reach more than 7 billion mobile devices and ‘things’ on six continents that are directly connected to more than 700 telecommunications networks. Infobip was founded in 2006 and is led by its founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

About the survey

Infobip commissioned a survey from Propeller Insights of 1,000 adults, gender-balanced and distributed across the age group from 18 to 65+ in the United States. Propeller Insights is a full-service market research firm based in Los Angeles, using quantitative and qualitative methodologies to measure and analyze market and consumer opinion, extensively across industries. The survey was conducted in October 2022.


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