The future of the travel and tourism industry will be shaped by a number of disruptive trends, with artificial intelligence (AI) being one of the trends that will have a major impact on airlines.
AI refers to computer-based systems that use data inputs to make decisions on their own. It includes many technologies and sub-categories. In travel and tourism, the adoption of AI-based solutions will continue to be recognized throughout the entire supply chain. From digital assistants to non-human onboarding and facial recognition, AI is taking over the customer experience. In addition to serving the customer, AI can also be used for better and smarter emergency management, helping companies make decisions.
AI is also demonstrating the many ways it has helped businesses across travel and tourism improve the traveler experience. The term ‘personalization’ has been around for a long time in the travel sector as companies, operators and tourism boards aim to offer the best experiences for individuals. Technologies that can help achieve this goal will be beneficial and enhance the guest experience and AI will be critical to achieving this goal.
However, not all companies are equal in their efforts and investments in the priorities that are most important to their business. Understanding the company’s position and position in the most important topics can be a key indicator of their future earnings and competitive position.
According to GlobalData’s project research report, Artificial Intelligence in Travel and Tourism, the main leaders are: British Airways, Delta Airlines, Qantas Airways, and EasyJet.
Insights from leading companies
Delta Air Lines
Delta Air Lines is an international airline leader in the US and constantly innovates its products and services to enhance customer loyalty and experience. With 80,000 employees worldwide, the company serves approximately 200 million passengers annually and operates 300 destinations in more than 50 countries. Over the past few years, Delta Air Lines has ‘upped its game’ in a number of digital and technological developments since introducing the first end-to-end biometric terminal at the airport of the world of Atlanta (US) to develop its own AI-based platform to predict probability. challenging situations. All of his work has been recognized as one of the World’s Fastest Growing Companies for two years in a row – and AI innovation and other data-driven technologies will be a key part of ownership of this aircraft.
Qantas Airways is Australia’s flag carrier and services more than 50 domestic destinations including 27 worldwide and offers more than 200 additional destinations with its codeshare partners. As the third oldest airline in the world, innovation is an important part of Qantas Airways’ corporate strategy and vision. In recent years, the organization has been looking for ways to properly integrate AI and ML in different areas of the business to manage aviation problems and improve its digital operations.
To learn more about the key trends and technologies that are disrupting the travel and tourism industry, access GlobalData’s latest research report on Artificial Intelligence (AI) in Travel and Tourism.
- Southern Airlines
- Qatar Airways
- United Airlines Holdings
- China Eastern Airlines
- LATAM Airlines
- American Airlines Association
- China Southern Airlines
- Air China