Metaverse Companies: The World of the Virtually Limitless Possibilities


Here, Knight Optical – the leading supplier of metrology-tested, precision optical components – explores the fascinating metaverse and examines some of the latest advances.



The Companies Metaverse: A World of Virtual Reality

Article from | Knight Optical



There are big plans for the metaverse in the coming years, with many metaverse companies on the rise. It is set to change the way we live, and with a lot of confidence in technology, the main social platform, Facebook, has been renamed to ‘Meta’, confirming its power in the virtual world. immersion.

Here, Knight Optical – the leading supplier of metrology-tested, precision optical components – explores the fascinating metaverse and examines some of the latest advances.

The Emergence of Technology

When you think about today’s technology, it’s amazing to think about how far it has come in such a short time. Equipment that was once considered ‘advanced’ and ‘top of the range’ is now considered standard. For example, when the ‘coolest gadget’ was awarded in the early 2000s among millennials, camera phones could be found in the back pockets of most generations.

Another popular example is the smartwatch. Although the concept dates back to the 1920s, the innovations behind today’s devices have changed dramatically in the early 2000s. 2010 features such as heart rate monitoring, later, new devices have been developed to pick up things like sudden falls.

These are just two of the ground-breaking technologies that have profoundly affected the way we live. Now, we’re moving forward, to what has been crowned ‘the next big thing’ – the virtual metaverse. And, like it or not, most of us will use it one way or another in the future.

What is the Metaverse?

In a counterintuitive sense, the metaverse seeks to inject realism into the virtual world. Often accessed through the use of headsets, which allow users to interact and participate in online experiences in real time, the metaverse includes elements such as avatars. (designed according to your style), game with its own currency.

Essentially, the metaverse merges the virtual world with our world, eliminating the need for desk-based, screen-based experiences.

Who uses Metaverse?

Although it is still in its infancy, more and more people are turning to the benefits of metaverse-based experiences, and brands are trying to figure out how to reach potential customers. in the virtual world by turning themselves into metaverse companies.

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Let’s explore what different industries are trying to enter the metaverse.

Fashion Industry:

Celestial Avatars

Focusing on avatars and personal identities, the fashion industry is tapping into the metaverse with features like Idoru, an app that allows users to create their own metaverse identities with avatars that reflect the image. personal.

Similar to other metaverse companies – such as Roblox (one of the most successful games in the virtual world), which allows users to dress up their avatars with fashionable clothes from high-end brands such as Burberry , Ralph Lauren, and Gucci – Idoru intends to reduce the financial constraints of wearing designer goods – albeit digitally.

Read more about Idoru and how the fashion industry is opening up the metaverse here.

The Music Industry:

Amazing Digital Experiences

We have mentioned one of the most popular names associated with the metaverse – Roblox. However, there are many other games in this world, such as Minecraft and Fortnite, the latter of which have managed to organize virtual concerts, such as that of the American singer Travis Scott, which was well watched by 45.8 million viewers. across five shows1.

Also, away from Fortnite, the American singer Justin Bieber held a concert in a similar, metaverse-based manner to release a new song in 2021. Coming back to Roblox, the American singer Lil Nas X has also been known to maintain such activities, and his concert in the game has 33 million views1.

Automotive Sector: The Metaverse Is Gearing Up

Holoride: a mix of VR and AR

Indeed, the automotive sector is starting to move into the metaverse sector. Audi, for example, has positioned itself as one of the leading metaverse companies by reporting on mixing virtual reality/augmented reality (VR/AR) and the real world with the ‘Extended Reality (XR)’ system. , a mix between VR and AR. . Called ‘holoride’, it is intended to be an experience in the car, for passengers, to access through the headset.

holoride transports the user into a game-like virtual world and creates the user experience by taking into account traffic data. This means that the XR experience is ‘shaped’ by the vehicle’s speed, turning, and braking.

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In addition to keeping passengers comfortable during long journeys, the XR experience is said to reduce motion sickness. The whole experience has been so successful that by autumn this year, many Audi models will be available with the technology.

Find out more about holoride, here.

The Metaverse on Wheels

Another example is from the Swiss deep technology company, WayRay. Dubbed the ‘Metaverse on Wheels’, the Holograktor is a high-tech True AR™ car that you can drive “virtually” remotely via a VR remote control. According to the new technology company, the Holograktor provides “a seamless connection between the real world and the virtual world through windows and side windows, thanks to WayRay’s Deep Reality Display® technology”.

With future adventures in mind, the Holograktor pushes the boundaries of advanced technology design and comes with joystick-like armrests for gaming in the metaverse with other users.

What’s more, accessed through a VR headset, users can see panoramic views of “the real world around the car thanks to the sensors and cameras on the car” (not pictured).

Learn more about Holograktor here.

Art Groups

As mentioned, most of these metaverse experiences are accessed through headsets. With a sophisticated customer base – including players from Gen Z and the youngest generation, Gen Alpha; both have a good taste for first-class technology – the quality is world-class in headphones.

The idea behind these titles, and the entire metaverse model, is to make the experience as realistic as possible. Along with the software that allows the technology of the metaverse companies to transport its user into the virtual world, there are also many devices that go into the headsets.

Deep within these devices, sensors, batteries, and of course, there are often high-quality optical components. For example, lenses are the most popular method in the design of headsets; however, you can also find other optics incorporated into their designs. Of course, each device has its own design, but they often include optics such as Lightguides, Fresnel Lenses and Windows.

Along with the final product, the first prototype will also be used and ongoing studies based on the simulation of different types of lenses to test visual elements, such as distortion, for example, in complete equipment.

Why choose Knight Optical for your application?

Discerning customers rely on Knight Optical not only for the premium quality of our products and our state-of-the-art Metrology laboratory and QA Department capabilities but also because – and the wide range of Stock Optics (available ) – we also offer our optics as Custom Units.

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With more than thirty years of experience under our belt and many of the world’s most famous clients on our books, we are proud to have worked on some of the most innovative projects.

The information and opinions in this article are those of the Author and do not necessarily reflect the views of RoboticsTomorrow

Knight Optical (USA) LLC

Knight Optical (USA) LLC

We are the world’s leading manufacturer and distributor of a wide range of optical, animal and technical products with 30 years of experience in providing optical solutions for a wide range of equipment in most sectors. industry and research, creating reliable connections. Our team offers precision optical components in UV-VIS-NIR materials. No product is sent to the customer until it has been checked in our advanced metrology laboratory.

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