Despite rocky economic conditions and some notoriously bad press around the metaverse — an immersive, shared virtual environment that people access online — investors are optimistic about what some say is the future of the website.
It currently accounts for nearly half of the investor’s assets, and is expected to increase over the next five years, according to a KPMG study.
The report was based on insights from 302 institutional investors, including commercial and financial banks, and 103 investment firms, and found that three-quarters of investors plan to hold, or to increase their metaverse investment over the next five years.
Related: Special Report: Metaverse in the enterprise
Consumer interest in evolving technology is a key driver of metaverse investment, said 64% of respondents, followed by the need to keep up with new technology and the ability to reach new audiences and customers.
Venture capital funds seem to be investing in the metaverse, with nearly three-quarters of respondents citing the impact of technology investing as a reason for increasing or maintaining their portfolio. to the metaverse in the next five years.
Legal, Privacy Issues For Metaverse Owners
While the metaverse is highly optimistic, seven out of 10 investors surveyed said they are concerned about a variety of factors, from legal and privacy issues to concerns about adoption levels.
Anu Puvvada, head of the KPMG laboratory and interim leader of the COE metaverse, explained that although it is not yet clear which platforms and capabilities will have the most tight control, about 90% of the VCs and corporate investors point to the metaverse as the next phase of the internet.
“It’s clear that investors are looking at current macroeconomic conditions and consumer adoption rates and are thinking about a future where the metaverse will be used for work events, training and learning experiences,” he said. he said.
Puvvada noted that this confidence, however, depends on factors such as better interoperability across cross-platforms, a broader workspace, and more affordable hardware options.
Since it’s not clear which products and platforms will play a major role, early investment will keep metaverse investors in the game regardless of how individual technologies grow, he added.
Nearly one-third (36%) of entrepreneurs surveyed said they are missing out on windfall opportunities from not investing or investing very little in metaverse technologies at this time.
Diversity, Equity, and Inclusion are top priorities for Metaverse Owners
Diversity, equity, and inclusion (DEI) in the metaverse is a major concern for investors.‘ psychology, according to research.
The metaverse in its parts has just given us the opportunity to create an inclusive culture from scratch. Pricing, avatar customization, and control are all key features.
Thirty-eight percent of investors cited greater access to valuable metaverse technologies as a priority in creating an inclusive metaverse experience.
The second and third most important factors for establishing a DEI in the metaverse are the ability to customize avatars to represent people of all backgrounds (34%) and to customize the features. organization is allowed through a combination of coding rules and social norms (33%).
about: Women are the main Metaverse Users, but men dominate the roles
“To create the right image with these technologies, new methods must be activated to increase the overall coverage and reduce the costs,” Puvvada said. “Early education, specialized training, and upskilling will play an important role in promoting metaverse education and user understanding.”
He said that some “hard-coded rules and social norms” that could support DEI in the metaverse would include ensuring user loyalty and implementing non-discretionary policies. when dealing with contempt and bad language.
Nearly seven in 10 organizations say they plan to do business in the metaverse within the next three years, according to a December Tenable survey of business professionals. 1,500 representing careers in cybersecurity, DevOps, and IT technology.
About the author
Nathan Eddy is a freelance writer for ITPro Today. He has written for Popular Engines, Marketing Performance & Marketing Management, FierceMarkets, and CRN, among others. In 2012 he made his first documentary film, The Absent Column. He currently lives in Berlin.
