French star Kylian Mbappe reigns supreme, while Argentina’s Lionel Messi and Portugal’s Cristiano Ronaldo are chasing one last shot at international glory.
KLiane MbappeThe highest paid footballer on the planet is no stranger to the World Cup. Just four years ago, he helped France win the tournament for the first time since 1998. It was a celebration for the then 19-year-old when he was named the best young player at the tournament hosted by Russia. .
Qatar 2022 could be a watershed moment for the now 23-year-old superstar, bringing a new wave of popularity and perhaps an even bigger payday.
“Mabappé’s status on the world stage will be much worse, especially with the EA Sports Association, his shoe deal. [with Nike] And everything that comes with it,” says Rossi Biddle, owner of sports marketing firm XtraTimeFC, talking about his sponsorship partners. EA Sports cover athlete Mbappe adds. FIFA 23 A video game can be the face of the World Cup and if France does well, the demand for sponsorship will increase even more.
In the year With 3.6 billion people tuning into the final World Cup in 2018, the event offers unparalleled exposure to the stars of the global game. Among 64 games, the tournament averaged 191 million viewers. (FIFA chief Gianni Infantino said in May that he expects 5 billion viewers for the 2022 tournament.) As a result, brands will flock to the World Cup, and players, Biddle added, will create a lower barrier to entry on the sponsorship side of the event. . The deeper a country advances, the more exposure it has to its star players.
Already, Mbappe is one of the most financially successful athletes in the sport. Forbes Assumptions It makes money $128 million before taxes and agent fees for the 2022-23 season. Thanks to a three-year contract extension with Paris Saint-Germain, he will be paid $110 million between his salary and signing bonus this season, according to industry insiders. This is more than the estimated $18 million Mbappe earns annually, including deals with Nike, Dior, Hulot, Oakley, Panini, EA Sports and Sorare.
While Mbappe will be looking to add a second World Cup victory to his tally, two of the game’s biggest stars are still chasing their first and possibly last. The 35-year-old Argentine Lionel Messi has already said that 2022 will be his last World Cup. The same is expected for Portugal’s Cristiano Ronaldo, who turns 38 in February.
In total, the pair scored hundreds of goals, won 12 Ballon d’Ors and won countless championships, including the UEFA Champions League. However, they lost the World Cup glory. They remain two of soccer’s highest-paid players, earning more than $1 billion each in their careers, and both are expected to surpass nine figures in total earnings this season, with Messi expected to earn $120 million, including endorsements. And Ronaldo with 100 million dollars.
But for Ronaldo, the end may be closer than expected. His attitude and performance with Manchester United this season has been heavily criticized. Transfer-seeker Ronaldo struggled to make the club’s first team in pre-season and clashed with United manager Erik ten Haag. In a recent interview with Piers Morgan, Ronaldo criticized United, the Glazer family and Ten Haag, saying, “If you don’t respect me, I don’t respect you.”
His drastically reduced playing time did not diminish his popularity. At $60 million, Ronaldo is the highest paid soccer player off the field, he said. Forbes With partners that include Guess, Nike, Herbalife and Livescore. (The other closest player is Messi at just $55 million.) In July, Ronaldo agreed to an exclusive multi-year partnership with crypto exchange Binance and launched his first NFT collection on Friday. It is the most popular athlete account on Instagram, with an impressive 497 million followers.
Rounding out the five highest-paid stars playing in Qatar are two older stars in Brazil’s Neymar Jr. and Poland’s Robert Lewandowski. Despite only being 30 years old, Neymar has publicly hinted that 2022 could be his last World Cup, and Brazil are desperate to win, so he has a chance to come out on top. On the other hand, 34-year-old Lewandowski has been on fire since joining FC Barcelona earlier this year for a fee of $45 million, scoring 18 goals in 18 games. He plans to spend $8 million off the field this offseason, with an estimated $35 million.
In total, the five highest-paid players in the World Cup are expected to earn $452 million this season, of which $173 million is expected to be earned off the field. Forbes Assumptions. If any of them run deep, they can cover their earnings not only with more sponsorship opportunities, but also with prize money – albeit at a fraction of the cost. In the year In 2018, France won $38 million and distributed $11 million to 23 players. This average salary is $480,000. FIFA to award $440 million in prize money to Qatar 2022; The winners take home $42 million.
As for who the crowd is rooting for, XtraTimeFC’s Biddle has a theory. “I think people just want one more Ronaldo moment,” he said. “
2022 World Cup Highest Paid Players
#1. 128 million dollars
Age: 23 | Country: France | In the field: 110 million dollars • Off the field: 18 million dollars
#2. 120 million dollars
Age: 35 | Country: Argentina | In the field: 65 million dollars • Off the field: 55 million dollars
#3. 100 million dollars
Age: 37 | Country: Portugal | In the field: 40 million dollars • Off the field: 60 million dollars
#4. 87 million dollars
Age: 30 | Country: Brazil | In the field: 55 million dollars • Off the field: 32 million dollars
#5. 35 million dollars
Age: 34 | Country: Poland | In the field: 27 million dollars • Off the field: 8 million dollars
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