Ticketmaster extends presales after surge

Taylor Swift accepts an award on stage at the 2022 MTV Europe Music Awards.

Taylor Swift accepts an award on stage at the 2022 MTV Europe Music Awards. Photo: Jeff Kravitz/FilmMagic

Ticketmaster has extended presale tickets for Taylor Swift’s upcoming Eras Tour and rescheduled another presale until Wednesday after Swifties drove historic demand and caused significant technical issues on Tuesday.

Manage the news: A multi-step process limited how many people could get tickets to Swift’s first tour in five years, leading to ticket scams and cancellations.

Taylor Swift Ticketmaster streak paused

The latest: Ticket Master tweeted on Tuesday afternoon that there was “unprecedented demand” for Swift’s tour presale tickets and “hundreds of thousands have been sold.”

  • The ticket service said West Coast sales in Los Angeles, Las Vegas, Santa Clara and Seattle will be moved to 3pm PT (they were originally scheduled for 10am PT).
  • The Capital One presale will be moved from Tuesday to Wednesday, November 16, at 2pm local time.
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What they say: Ticketmaster is “actively selling tickets” and has a “large selection still available for most shows already on sale,” the company told Axios in an emailed statement.

  • Ticketmaster posted an update at 4:01 PM ET on Tuesday saying, “Ticket availability is extremely limited” due to high demand for today’s sale. “Some options may not be available if you continue to purchase.”

Details: Downdetector.com showed more than 5,000 outage reports for Ticketmaster around 11:30 a.m. ET Tuesday as fans rushed to get tickets.

  • “We apologize for the outage,” the Ticketmaster app said, per Business Insider.
  • Ticketmaster’s website had a separate message on Tuesday, which read: “Something went wrong on our end and we have to start over. Broken things are a drag – our team is on it so it doesn’t happen again.”
  • The Ticketmaster Fan Support Twitter account suggested signing up through an SMS link sent to fans for “an optimal shopping experience.”
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Ticketmaster’s problems entered the political arena when Rep. Alexandria Ocasio-Cortez (DN.Y.) tweeted Tuesday that it was a daily “reminder that Ticketmaster is a monopoly, [its] merger with LiveNation should never have been approved, and they should be ruled.”

Taylor Swift Eras Tour Tickets

The big picture: Ticketmaster’s technical problems are another sign of the high demand to see Swift perform live. The pop star has responded to the fascination of Swifties, as her fans are called, by adding more tour dates.

  • Swift’s tour originally had 27 dates before jumping to 35 dates. The tour now has a total of 52 shows.
  • “Looks like I’ll be seeing more of your beautiful faces than previously expected,” Swift tweeted.
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What is next: Another round of presale tickets opens Wednesday afternoon for Capital One credit card users. Tickets go on sale to the general public on Friday.

Go deeper: What we know about Taylor Swift’s new 35-date tour

Editor’s note: This story has been updated throughout with new details.


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